DRIVE by DraftKings , a unique ecosystem of athletes, entrepreneurs, investors, and sports business professionals, announced its official launch with investment from leading venture capital firms General Catalyst, Accomplice and Boston Seed. DRIVE will accelerate the movement of sports professionals into high-tech ventures and serve as a bridge for startups looking to innovate in sports, media, and entertainment. DRIVE encompasses two complementary components, the DRIVE Venture Studio, that creates customized programs for early-stage sports tech entrepreneurs providing strategic resources including access to leagues, teams, owners, athletes, business leaders, and capital. Additionally, the DRIVE Athlete Network which includes programs like the Venture Internship Program (VIP), Entrepreneur in Residence (EIR) and DRIVE Masterclasses are designed to provide both active and former professional or Olympic athletes opportunities to explore careers as entrepreneurs and investors.
DRIVE is co-founded by sports tech veteran Janet Holian and venture capitalist Rashaun Williams. Holian, who most recently served as DraftKings’ chief marketing officer and brings more than 20 years of startup experience to the role will serve as CEO. Williams, a general partner at Manhattan Venture Partners, a former Goldman Sachs & Deutsche Bank investment banker and has counseled hundreds of professional athletes in financial literacy and tech investment strategies, will serve as DRIVE’s president.