Let’s play who wants to be a millionaire! Lol. After my last post people keep asking me how they can meet investors. Here are the major keys to getting in front of investors!
1. Most investors prefer to get warm intros to founders and the chances are much higher they’ll respond if you get introduced. Unless you are already doing $10-20m in revenue or crushing it. The reason is we receive dozens of emails per day from people we don’t know and it takes time to background check people, so if they come through a referral you at least know someone else has done the initial layer of vetting.
2. The money you raise will likely come from an investor you already know. Early on people are really betting on you as a founder. Later you can be a douche Uber founder, but in the beginning, you have to get to know every investor BEFORE you raise money. They are betting on you mostly.
3. Go to every tech conference, event, fireside chat, meetup, etc. Investors walk right up to companies at these events like “Tech Day LA” and exchange cards on the spot.
4. LinkedIn! Literally, upgrade to pro and search “venture capital” and add everyone you can. Then introduce yourself afterward and constantly post relevant material about your company, industry, or any buzz you get. People will notice.
5. Google! Search for “angel investors in Los Angeles” or “top 50 vc firms in LA” or “venture capital firms who focus on *** industry.” Go to their websites and find a partner. Add them on LinkedIn. Apply online. Stalk them when they speak at events. Etc.
6. Join incubators and accelerators like TechStars or 500 startups. They introduce you to investors and help you pitch them. Research the ones in your area.
7. Go on a roadshow: book a hotel in SF for a week and 3 weeks before two everyone on LinkedIn, you met at conferences, people you were introduced to, and people you stalk that you know will be in town and would love to meet for 15 minutes over coffee. You bring the coffee. Don’t go asking for money. Go to show people what you are doing and get to know what they do. Ask for intros to other VC’s or companies you can learn from. Then, when you do what I posted the last two posts you go back to them and pitch!